Translated the Carytown Cupcakes brand identity into their new brick and mortar space and designed a modular retail system.
The Carytown Cupcakes team has rebranded and need their new space in Short Pump to match their super bright and playful personality. We wanted to create a space that would attract not only grumpy parents and their hungry children but also the millennial shoppers who flood the mall every day. The result was a custom plywood pegboard display wall, menu system, and modular stepped displays, complemented by a colorful custom "ceiling sprinkle" feature and a loud and proud confetti wall with each sprinkle meticulously hand painted by Lucky Signs.
Branding: Lauren Stewart, John Maitland
Interiors: Lauren Stewart, Kasha Killingsworth
Copywriting: Christie Thompson
Agency: Campfire & Co.