CONCEPT ◦ NAMING ◦ BRANDING ◦ print collateral ◦ INTERIOR DESIGN
An open concept hostel + cultural hub which challenges cultural standards for personal space.
Coordinate is an open concept hostel I designed for my undergraduate thesis. The hostel design centers around the Coordinate itself, a 4.5’ wide by 7.5’ long sleeping module which goes for $30 a night and can be rearranged and repositioned by any guest who inhabits it. The coordinate can lock and unlock from the inside only, meaning that guests can have full privacy and protection when sleeping. Each coordinate includes a bed, a night lamp, a fan and lockable storage space large enough to house any standard suitcase or knapsack. Being mounted on casters, the mobile nature of the Coordinate allows for the configuration of the hostel to change freely, depending on the amount of guests and/or groups staying the night.
Coordinate’s modular units and unique role as both a place for overnight accommodation and a place for social gathering within the community make Coordinate a cultural hub for interaction, discussion, and exploration which challenges the current divide between personal and interpersonal space in Western culture. Visitors to the hostel can be fully immersed in Richmond’s current events and history through various interactive media resources throughout the space, or can befriend locals at the bar downstairs to get the scoop on Richmond current events and must-see spots.
scope of work
For this project, I conducted extensive research & site visits and created a 102-page proposal book. Once approved, I fleshed out the Coordinate concept, creating construction documents for the Coordinate unit and designing the hostel's interiors, wayfinding, signage, and print materials.
Modeled in Sketchup Pro, rendered with Lumion 3D and finished off in Photoshop.
Callout views of Coordinates, both open and shut